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This paper highlights shortcomings in current industry and government approaches to agroforestry in cocoa. It also suggests a way forward to ensure that cocoa agroforestry delivers on its promise of environmental sustainability while contributing to farmers’ livelihoods. And it proposes basic parameters of integrated agroforestry cocoa standards on both farm and landscape scale and sets forward recommendations for all actors in the supply chain. The main conclusion is that agroforestry in cocoa needs to be approached from a landscape perspective and that the burden for environmental sustainability should not be left just with the farmer. Present efforts by the cocoa sector in promoting agroforestry are largely insufficient and may not be successful.